![]() And it highlighted the motherland of Africa in an outstandingly beautiful way. ![]() And we’re ready to display both for all to see.” It’s excellently portrayed in Puma’s 2010 campaign, in my opinion one of the most unique of its time. It was important because of its message: “World, the passion for soccer is here. The commercial resonated with millions of people, and it set the stage for people tuning in to cheer for African teams when they weren’t playing their own. It’s rare that a company introduces a commercial that can help unite support for an entire continent, especially one that does not get a lot of attention in soccer or other major issues facing our planet. Not only was it for the individual countries, they had a African unity patch-which showed two arms engaged in a handshake- that allowed people to support an entire continent while wearing it during the World Cup. Source: PumaĮach of the 12 Puma-sponsored African teams-Ghana, Cameroon, Ivory Coast, Algeria, Angola, Egypt, Mozambique, Togo, Tunisia, Senegal, Morocco, and Namibia-had it designated as their 3rd jersey for 2010 ( which was approved by FIFA) and wore it during the African Cup of Nations and friendlies leading up to the World Cup. Puma’s soccer line that came out in 2010 included an African Unity jersey that helped raise funds to promote biodiversity and environmental issues in Africa. Lionel Messi saw several efforts saved by Nigeria goalkeeper Vincent Enyeama, but in the end Gabriel Heinzes flying header won the match for Argentina.Subsc. Now, commercials can galvanize energy in certain ways, but the question was how to capitalize on it. It highlights the rhythm of Africa’s soccer and how, when the game is reduced to its most basic element, we all can relate. It perfectly highlights everything: the passion they have for the game, the hardships they will endure to play the game, whether on the streets, on dirt lots, or on fields. When I first saw this commercial on YouTube, I probably watched it 100 times in a row. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |